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Join iKiFit founder, Kim Macrae for snippets about education, life choices and self empowerment that encourage us to be the best version of ourselves - Every Single Day! (Click below to hear iKi Crews Every Single Day excerpt. Full version for sale on iTunes).

Life Coach and working mum Amy shares her experiences of how iKi helps her meet the challenges of juggling children, partner and career, while striving to be a happy, healthy strong role model. And staying sane!.

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The Best Ideal is Fairness.

Thursday, February 07, 2019


If you’ve just tuned in to ‘An iKi Kind of Life’ - here is a brief explanation.

Each week we release a thought inspired by one of the words or phrases in the iKi Crew song, “Every Single Day” Each word or phrase represents an idea, an activity or choice.

“Every Single Day” summarises a core belief at iKi: that key to living productive and rewarding lives is choosing – and practising - behaviours that lead to positive, fair outcomes for ourselves, our families and our communities. Every single day.

You can listen to a sample above – or find it on iTunes.

This weeks’ thoughts are around the word ‘Idealise’ which means to represent something in an ideal form or character or to measure something as perfect or excellent.

Most of us think in terms of ideals at least some of the time. We might think about the ‘perfect’ job, the dream relationship, an excellent holiday, the best body and much more. We strive to be as good as we can be, to be honest, a great parent, loyal friend, hard worker. We resolve to look after ourselves and our family. But try as we might, there are times we find ourselves falling short of our ideals.

We’re all human, we all have flaws and few things in life are as simple or as easy as we may like. So an important consideration when dealing with ideals is to remember that while they can be great guides they are rarely attainable.

Remember also that there is good and bad in everything. Elements like arsenic, cyanide and selenium are deadly in even small amounts, - but micro amounts are essential to all life. Ideals can be excellent guides to help us visualise where to aim, what to strive for and to provide a benchmark for comparison, so long as we remember reality, moderation and consequences.

Think of “Ideals” like a cup of coffee or your favourite beverage. Taken at the right time and in the right quantity it can be SO good – the signal for a relaxing break, full of antioxidants and energy. But taken in excess, can cause all kinds of problems, like insomnia, nervousness, irritability, stomach cramps, heart palpitations. The list goes on.

The same principle can be applied to "ideal' values. For example, honesty is the best policy, though there are occasional ‘right times’ for a white lie. “Does my butt look big in this” anyone?

More serious can be  political, economic or religious ideology. Capitalism is a theory that insists ‘the market’ is the best way to encourage individual effort. On the one hand it has lifted billions of people out of poverty and helped build an amazing world, where dreams can come true. But taken to the extremes we see all around us, it exploits and damages the environment, communities, families and individuals. Its' “winner take all philosophy” is leaving many behind, just as the overuse of resources for profit is damaging our future.

And sadly, the news is full of examples of political and religious idealists inflicting horrific punishments, torture and mass murder on those who don’t measure up.

So, let’s aspire to ideals that allow for difference, share the benefits of progress and profit, and preserve the future for our children and grandchildren.

This year lets prioritise one ideal – fairness.

Have a great week.